Why selling feels so draining — The Fix

Built a successful business… but selling has started feeling harder than it should? This video is for you.

Why selling feels so draining

Even when you're good at what you do.

A 13-minute video for experienced entrepreneurs who want to understand why growth has become harder than it needs to be… and why the real problem is probably somewhere they haven't looked yet.

Anneloes Zuiderveen
13 minutes

If this felt uncomfortably familiar…

The next step isn't another strategy, another programme or another sales framework.

It's finding out whether The Fix is the right next step for your business.

Apply for The Fix

The application takes about 3 minutes. After submitting your application, you'll be able to schedule a call immediately.

During that conversation I'll explain exactly how The Fix works and we'll explore whether it's the right fit for your business.

If I don't believe I can genuinely help you, I'll let you know before our appointment.

There is absolutely no obligation to work together. The only thing I ask is that, if you schedule a call, you show up.

“I was ready to spend thousands on ads because I thought I had a lead problem.”

Instead we found €96,000 sitting inside her existing business.

“I was ready to spend thousands on ads because I thought I had a lead problem. Anneloes looked at my business and pointed at my phone. 340 warm contacts were sitting in there, former clients, workshop attendees, people who'd said they wanted to work with me, and I hadn't messaged one of them in over a year. She had me write to 42 of them in a single afternoon. Eleven booked a call, eight became clients. That's €96k I was about to go looking for in cold traffic.”

Marieke – Dietician & Personal Trainer

“I rewrote my sales page five times before realising it wasn't stopping anyone from buying.”

Six clients later she realised it wasn't.

“I rewrote my sales page five times before realising it wasn't stopping anyone from buying. Seven people had already told me they'd join my group program, and their yeses sat in my inbox for four months while I fiddled with headlines and second-guessed the name. Anneloes ignored the page completely and named the thing I'd been circling for months: I hadn't decided I could carry the program. Three weeks after our conversation I launched. Six of the seven joined.”

Sophie – Coach & Therapist

“I thought prospects were ghosting me. They weren't.”

The real problem happened after every sales conversation.

“I thought prospects were ghosting me. They weren't. My discovery calls ran well over an hour, people got off telling me how valuable it was, and then I'd never hear from them again. Anneloes needed one conversation to see it: I was doing the work on the call. Reframing their problem, outlining the plan, handing over the first session for free. Now my calls take twenty minutes and I only ask questions. People come back, because they still need me for something.”

Bart – Consultant
Anneloes Zuiderveen

Hi, I'm Anneloes.

For more than 20 years I've worked with experienced entrepreneurs who were trying to solve the wrong problem.

My work isn't about teaching another sales framework. It's about finding the hidden constraint that's quietly limiting growth.

Traditional sales teaches successful entrepreneurs to solve symptoms. I help them find the real constraint before they waste another year fixing the wrong thing.

Ready to find out whether The Fix is right for your business?

Apply for The Fix

If I don't believe I'm the right person to help, I'll tell you honestly.

Anneloes Zuiderveen

Anneloes Zuiderveen · Sales Strategist · I show you how to double your yeses without a new script, high-pressure tactics, or blaming the buyer.

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© 2026 Anneloes Zuiderveen