For coaches, consultants, freelancers, and service-based business owners.
What people sent me afterwards.
They're already telling you.
Some people in your network would buy tomorrow if you brought it up. Some are being polite and will never buy. Some need six months. You're talking to all of them the same way because you can't tell the difference.
That's why so many good opportunities never become sales conversations. You couldn't tell what the signals meant, and when you're not sure, playing it safe feels smarter than risking coming across as pushy.
So you stay busy somewhere else.
You tweak your website again. You rewrite your offer for the third time this year. You build a complex funnel, or you plan a brand new Instagram strategy, hoping for new leads.
That feels safer. The people who could buy from you this month are already in your phone, and the only thing missing is knowing what to say to them.
The five phases underneath it
You're never asked to memorise these. They run in the background and shape every message and every read you get back. This is what they do.
Connect
How you reopen contact (or open it for the first time) without forcing a hidden agenda. What you say. What you absolutely do not say. The exact moves that make a quiet 18-month silence feel natural to break.
Curiosity
How you make THEM ask the questions about your work. The difference between real interest and polite reflex. The shift from pushing your offer to letting them pull it out of you.
Cues
How to read buying signals versus "I just like you" signals. When to lean in. When to step back. This is the chapter that filters the simulated yes from the real yes, before you ever waste a sales conversation on the wrong person.
Choice
The permission ask, written out word for word, and what to do with each answer you get back. You hand the decision to the buyer without losing the process. No pressure techniques. No closes that make you wince afterwards.
Closure
How you land on a clean yes (or a clean no, which is just as valuable). Plus the follow-up structure that doesn't feel like chasing.
Here's the proof:
These come from people who ran this system for 90 days in spring 2026, posting their weekly numbers as they went. Same method, same messages, same five phases you get here. They ran it under its old name, the Conversion Code, which is why you'll see that name in their words below. The difference: they had a group to report to and worked from the written guide. You'll have an interactive app guiding you all the way through.
From the Friday check-ins
Every Friday, they posted three numbers: contacts made, replies received, conversations had. No story, just the count. Everyone quoted here agreed to be quoted.
of which 1 booking for a 3-day program, and 1 sign-up for a day training, 1 definite not-now-but-later, 3 ongoing
2 assignments
“Not only with the Conversion Code; there’s more life in the whole thing. Got a spontaneous sign-up too.”
Martijn in week 4
In their own words
“Reaching out to contacts on my love list went quite smoothly. Some lovely conversations came out of it that confirmed my offer; both for the 1:1 coaching and for the workshop. Two clients came out of those conversations, so that’s really nice.”
Alice Wiegers leadership coach, Netherlands
“I get enthusiastic replies along the lines of LEUK DAT JE MAILT (Dutch for: how nice to get a mail from you). That’s a big surprise to me, that ‘old’ clients really like getting a personal mail from me.”
Alice Wiegers after reaching out to old clients again
“A big eye-opener for me is that I had been guessing far too much in the past, while I felt I had enough insight into what my potential clients want.”
Sjoerd Hulshof piano teacher & coach, Netherlands
“You’re right, I don’t need any excuse or reason to ask this question at all. I actually surprise myself with how cautiously I handle these kinds of mails.”
Harriet Robijn after catching herself over-explaining a two-line mail
“That helped me recently in a phone call, it was nice to see how that works when you take the lead yourself and what it brings in. This client signed up.”
Daphne Bos on taking the lead in a conversation and asking for a decision
“Things are moving with my training programs. Not only with the Conversion Code; there’s genuinely more life in the whole thing. Got a spontaneous sign-up too.”
Martijn de Loor after his first four weeks of personal messages, instead of only announcing his programs via LinkedIn
€149. One-time.
Includes ninety days of AI support.
You build the list, start the conversations, ask, and close the ones that are ready, with the app doing the drafting and reading while you do it.
The Permission Method is yours to keep. Download the complete method and keep it permanently. Your app access continues for as long as the app exists. The AI support is included for 90 days and can be extended when you want more.
No subscription. Nothing to cancel.
You know what one client is worth in your business. Hold that number against €149.
The people in the messages above got between one and three of them inside the first two weeks, from names already sitting in their phone.
Seven days to look inside
Open it, build your list, send your first messages. If within seven days you decide this is not for you, email me and I'll refund you. No form to fill in.
After that the ninety days are yours to use.
Questions people actually ask
Why is it called the Permission Method?
Because the whole thing turns on one move. Before a friendly conversation becomes a business conversation, you ask. That single question is what keeps you from sounding like someone who suddenly switched into selling mode.
It used to be called the Conversion Code, which is why you'll see that name in the quotes further up this page.
Do the messages get sent for me?
No. You send every message yourself, from your own inbox, to someone who knows you. That's the whole point. A message that arrives from a system instead of from you breaks the only thing that makes this work.
Will it sound like me?
You get a draft, not a finished message. It asks how you normally talk to this person and writes from that, and then you cut whatever doesn't sound right before you send it.
The first few will need more editing than the later ones. If you find yourself rewriting every line, tell it, and the next draft comes back closer.
Do I need to know anything about sales first?
No. The people whose numbers you see above are a piano teacher, a hairdresser, an energy worker and a visual facilitator. None of them had sales training.
You get told what to do at each step, so you're never sitting in front of a blank screen deciding what selling looks like.
Will this work on my network?
Absolutely. It works on people who already know you. Past clients, people you worked with, contacts from earlier jobs, followers who reply to things. Most people have more of that than they think, which is what the Love List is for. Even when you feel awkward contacting them.
If you are genuinely starting from nothing, The Network Activation Guide covers building the inflow, and it is included.
Where it does not work: if the only people who know you are people you will never sell anything to. That is a positioning problem, not a conversion problem, and this will not fix it.
I have not spoken to these people in ages. Is it not strange to reach out now?
It is awkward for you, not for them.
Most people are glad to hear from someone after a silence, as long as there is an actual reason and you do not open with a pitch. That is where it usually goes wrong. Chapter one is about that exact message, and how to break an eighteen-month silence so it reads as normal rather than transactional.
Is this going to tell me to slide into DMs?
No. The system is built against that.
Permission-based means you ask before you pitch and you stop when the answer is no. The Cues chapter exists so you can tell the difference between someone who wants to hear from you and someone being polite. Most outreach advice skips that step, which is why it feels grim at both ends.
You will send messages. They go to people who know you, with a real reason, and with no agenda buried in the second paragraph.
How long do I have access?
The Permission Method and all accompanying documentation are yours forever and can be downloaded and kept.
You get 90 days of AI support inside the app. After your first 90 days, you can extend the AI support if you want to keep using it.
You might be thinking... who are you?
I'm Anneloes Zuiderveen.
20+ years in sales. Six companies built from zero. Bestselling author of Je hebt geen zichtbaarheidsprobleem! ("You don't have a visibility problem").
I am from the north of the Netherlands. Direct and transparent comes with it. I go left where others go right, and that is exactly why this works.
I sold my last company in 2018. I now live on Lanzarote with my family and our pets since.
Your first message can go out today
Get The Permission Method for €149Includes ninety days of AI support to help you write the messages.
Seven days of real use, or your money back.