For coaches, consultants, freelancers, and service-based business owners.
Real messages. Real results.
They're already telling you.
Some people in your network would buy tomorrow if you brought it up. Some are being polite and will never buy. Some need six months. You're talking to all of them the same way because you can't tell the difference.
That's why so many good opportunities never become sales conversations. Because you couldn't tell what the signals meant. And when you're not sure, playing it safe feels smarter than risking coming across as pushy.
So you stay busy somewhere else.
You tweak your website again. You rewrite your offer for the third time this year. You build a complex funnel, or you plan a brand new Instagram strategy, hoping for new leads.
That feels a lot safer. But you don't need more leads. You need fewer guesses.
How the system runs: 5 phases.
Connect
How you reopen contact (or open it for the first time) without forcing a hidden agenda. What you say. What you absolutely do not say. The exact moves that make a quiet 18-month silence feel natural to break.
Curiosity
How you make THEM ask the questions about your work. The difference between real interest and polite reflex. The shift from pushing your offer to letting them pull it out of you.
Cues
How to read buying signals versus "I just like you" signals. When to lean in. When to step back. This is the chapter that filters the simulated yes from the real yes, before you ever waste a sales conversation on the wrong person.
Choice
How you hand the decision back to the buyer without losing the process. Permission-based selling, written out. No pressure techniques. No closes that make you wince afterwards.
Closure
How you land on a clean yes (or a clean no, which is just as valuable). Plus the follow-up structure that doesn't feel like chasing.
What happens if you apply the Code
What it's worth (and what you pay)
The Conversion Code, my system: 20 years of knowledge, written out
not sold separately, but if I would: €€€€€
AI Operator (launches later this year) — runs the Conversion Code with you in real time, across every conversation. Included free when you buy today.
€199
Your Sales Behaviour Profile + Selling to Each Profile
€245
Permission-Based Sales Checklist
€49
30-Day Activation Tracker
€29
Reaction Interpretation Table
€49
20 Message Examples
€49
Exercise: "Where do you find the first 30 names?"
€29
Friday Five Questions
€29
Making the Code Stick
€49
Your price for this bundle only
€98
The 3-week "do the work" guarantee.
No overblown claims. An honest deal. Run the system. Use the checklist. Keep the table next to you and do the exercises per chapter.
If after three weeks of serious use you have not gotten a single conversation out of it, you get your money back.
We take the risk, as long as you do the work.
You might be thinking... who are you?
I'm Anneloes Zuiderveen.
20+ years as an entrepreneur. 5 successful businesses. Bestselling author of 'Je hebt geen zichtbaarheidsprobleem!'
Born in the north of the Netherlands, so: direct and transparent. I go left where others go right. That's exactly why this works.
After selling my last company (2018), I live with my family and pets on Lanzarote.