For coaches, consultants, trainers, advisors and anyone who sells their own expertise.
There are 8 Sales Behaviours that quietly create Revenue Leaks.
Every Revenue Leak reduces buyer confidence.
Some happen before the conversation.
Some happen during it.
Others happen afterwards.
Together, they influence whether someone moves forward or walks away.
You may recognise yourself in several.
The Explanation Leak
The buyer asks one simple question. Five minutes later, you're still answering it.
You explain your process so thoroughly that the buyer understands exactly how it works. And somehow, they feel less need to buy it.
The Discount Leak
The buyer hasn't even reacted to your investment. You're already saying: "There's a payment plan if that helps."
You start negotiating against yourself before anyone has asked you to.
The Silence Leak
The buyer pauses. Three seconds. Four.
Your stomach tightens. So you start talking again. And suddenly, the objection that wasn't there… is.
The Relationship Leak
You hang up thinking: "That went really well. They're definitely buying."
They leave thinking: "What a lovely person."
The conversation felt great. Nobody actually made a decision.
The Approval Leak
The buyer pushes back. Without realising it, you soften your opinion.
You become more flexible. More agreeable. More accommodating. The conversation feels comfortable. Somewhere along the way, you stopped leading it.
The Certainty Leak
The buyer asks a question. You answer it.
Then another.
And another.
By the end of the conversation, you've removed every reason they could possibly have for asking another question.
And somehow, they still make no decision.
The Control Leak
You ask all the questions in your script. You explain every next step. You do almost all of the talking.
The buyer nods. Agrees. Says it all makes sense. Then ghosts you.
Because agreeing with you isn't the same as deciding for themselves.
The Blind Spot Leak
Every year you improve something.
Your website. Your positioning. Your pricing. Your offer. Your marketing. Your funnel.
Yet one thing stays remarkably consistent. The way you behave when it's time to sell.
And because it feels normal, it's usually the last place you think to look.
Which one made you uncomfortable?
You probably recognised one immediately.
That's useful.
Because the behaviour you notice first is usually the behaviour you already know about.
The expensive one is often the behaviour that feels completely normal.
Your Revenue Leaks didn't appear by chance.
They come from patterns in the way you sell.
There are eight of those patterns.
Each one is a Sales Behaviour Profile.
Most people have two dominant behaviours working together.
And very often, the second one is what makes the first one expensive.
The behaviour you can see is only layer one.
Every Revenue Leak has three layers.
What you do.
The behaviour you can see.
You explain too much.
You lower your price too early.
You rescue silence.
You agree when the buyer pushes back.
Most people stop here.
They see the behaviour and think they've found the problem.
They haven't.
What your buyer experiences.
This is where the leak begins.
Because buyers experience your behaviour through their own decision-making process.
The intention is yours.
The experience belongs to the buyer.
Why you keep doing it.
This is the part almost nobody sees.
Your behaviour isn't random.
It protects something for you.
It might help you feel useful.
It might protect the relationship.
It might help you avoid rejection.
It might give you a sense of control.
It might help you avoid uncertainty.
And because the behaviour solves something for you in the moment, you repeat it.
Meanwhile, your buyer can experience the opposite.
That's the Revenue Leak.
The Revenue Leak Assessment
Find the Sales Behaviour that's quietly costing you clients.
64 questions. About 15 minutes. Your personalised Sales Behaviour Playbook delivered immediately.
This isn't another personality test.
It isn't a generic sales report.
And it isn't a collection of things you should "work on."
It shows you what you actually do when you sell.
Then it connects that behaviour to the experience you're creating for your buyer.
Give me 15 minutes.
I'll show you what you've been missing.
You'll discover
✓ The Sales Behaviour costing you the most.
✓ The Revenue Leak it creates.
✓ What your buyer experienced while you thought it went well.
✓ Why you keep repeating the behaviour.
✓ The one move to borrow when the pattern appears.
✓ The one sentence to say at the moment you usually avoid.
✓ Five questions to run every Friday, written for your profile.
Inside your personalised Sales Behaviour Playbook
For the first time, you'll see your sales behaviour from both sides of the conversation.
Answer 64 questions.
Receive your personalised Playbook immediately.
A practical guide built around the way you actually sell.
A quick look inside your personalised Sales Behaviour Playbook.
Your two dominant Sales Behaviours
Most entrepreneurs don't have just one.
You'll discover the two behaviours shaping your sales conversations most, and how they work together.
How your buyer actually experiences you
What you intend and what your buyer experiences can be two very different things.
You'll see both sides.
"I thought I was building trust."
Your buyer experienced hesitation.
That's where change begins.
Where your behaviour is costing you revenue
Every behaviour has a price.
Some create longer sales cycles.
Some trigger price objections.
Some attract buyers who never intended to buy.
Others reduce your conversion rate without you ever noticing.
You'll see exactly where your behaviour is creating the leak.
What to do instead
You don't have to become a different seller.
You don't need another script.
For each dominant behaviour, you'll discover what to do differently when the pattern appears.
So your next conversation can unfold differently without becoming robotic or rehearsed.
Your implementation guide
Knowing isn't enough.
You'll receive a practical roadmap showing exactly where to start, so you can change one behaviour at a time instead of trying to fix everything at once.
Your next sales conversation
This isn't about understanding yourself better.
It changes what happens the next time someone says:
"Tell me more."
"That's more than I expected."
"I need to think about it."
"Can you send me some information?"
You'll know what you're looking for.
And you'll know what to do differently.
Anneloes Zuiderveen · 20+ years in sales · Six companies built from zero · Bestselling author
Why I became obsessed with Sales Behaviour
For years, I helped entrepreneurs improve their positioning, pricing, messaging and marketing.
Sometimes it worked exactly as expected.
Sometimes it didn't.
Two entrepreneurs could have equally strong offers.
One would become the obvious choice.
The other would leave every sales conversation wondering what went wrong.
The difference wasn't the offer.
It wasn't the pricing.
It wasn't even the buyer.
It was the behaviour of the seller.
That realisation sent me down a completely different path.
Instead of studying buyers, I started studying sellers.
One question kept coming back:
What if the biggest influence on a sale isn't what you sell, but how you behave while selling it?
That's what the Revenue Leak Assessment is designed to uncover.
Honest reactions.
A note before you read these.
This is the part of the page where you'd normally see five-star reviews from people saying it changed their life.
It won't change your life.
If that's what you're looking for, this isn't it.
These are the raw reactions.
Some people were annoyed by the sheer number of questions.
Some were surprised by the result.
Some went weirdly quiet for a few days when they saw the actual truth in what it gave back.
"Took the test expecting one of those 'you're amazing and here's why' results. Got a report that basically listed every awkward thing I do in sales conversations. The accuracy was almost rude. In a good way, I think."
Alexander
"The result made sense to me. What didn't make sense is how the report knew I say yes to projects to keep the relationship intact, then resent it afterwards. I haven't told anyone that. I barely admitted it to myself until I read it in someone else's words."
Erik
"I don't write reviews. But you need to know that the line about giving discounts before anyone asks for them has been stuck in my head for a week. I checked my invoices from Q1 and I discounted four out of seven. Food for thought."
Anonymous, used with permission
"…I tend to sell like a visionary: I hand someone the solution, plus the problems they didn't know they had, plus too many options. Then I decide for them and name the price without blinking. But I leave them with a bigger mess than they started with. The first thing I'm changing is staying shorter and sticking to what they actually asked for."
Rika
"What clicked for me right away was the where-is-the-leak part. It makes everything I do and don't do so tangible, so I know actually what to work on."
Annick
This could be your insight.
One small behavioural shift can recover revenue you've been losing for years without knowing it.
What's that worth?
This is for you if…
You've been doing this long enough that you shouldn't still be losing people you were sure about.
Clients find you.
People do say yes to you.
Your revenue proves you can sell.
But something in your sales conversations isn't clean, and you can't quite name it.
You don't want another sales script.
You don't want another marketing hack.
You don't want to become louder, more pushy or more persuasive.
You want to understand which of your own behaviours are quietly influencing the outcome.
Because you know you can sell better.
This is probably not for you if…
You're still struggling to get clients at all.
Then you're too early for this.
You're looking for a magic closing technique.
You want a script that works on everyone.
You believe every lost sale is caused by the buyer.
You're hoping an assessment will tell you you're doing everything right.
This is about understanding your own behaviour before trying to change the buyer.
What happens after you buy?
Complete the 64-question Revenue Leak Assessment.
About 15 minutes.
No preparation needed.
Receive your personalised Sales Behaviour Playbook immediately.
A guide built around the way you actually sell.
Start spotting your Sales Behaviour in real conversations.
This is the strange part.
You start noticing what you've never noticed before.
And once you've seen it, you start seeing it everywhere.
Begin changing one behaviour.
Just one.
You'll know exactly where to start and what to practise next.
Because one small behavioural shift can change the entire conversation.
“I show you how to double your yeses without a new script, high-pressure tactics, or blaming the buyer.”
Anneloes Zuiderveen
20+ years in sales · Six companies built from zero · Bestselling author
Sales Strategist