Every entrepreneur has invisible Revenue Leaks.
Every Revenue Leak reduces buyer confidence.
Some do it before the conversation. Some do it during. Others do it afterwards.
Together, they determine whether someone moves forward or walks away.
The Explanation Leak
The buyer asks one simple question. Five minutes later… you're still answering it.
When you finally stop talking… the buyer understands your process perfectly. They just don't feel the need to buy it anymore.
The Discount Leak
The buyer hasn't even reacted to your investment yet. But you're already saying: "There's a payment plan if that helps."
You start negotiating… before anyone asked you to.
The Silence Leak
The buyer pauses. Three seconds. Four. Your stomach tightens. So you start talking again. The objection that wasn't there… now is.
The Relationship Leak
You hang up thinking: "That went well. They're definitely buying." They leave thinking: "What a lovely person." Nobody actually said yes.
The Approval Leak
The buyer pushes back. Without realising it, you soften your opinion. You become more flexible. More agreeable. More accommodating.
The whole conversation feels comfortable. But somewhere along the way… you stopped leading it. And you are reacting to whatever the buyer says.
The Certainty Leak
The buyer asks a question. You answer it. Then another. And another. By the end of the conversation… there's nothing left to ask.
And ironically… even with all the answers on the table, the buyer ends up making no decision at all.
The Control Leak
You ask all the questions in your script. You explain every next step. You do almost all of the talking. The buyer nods. Agrees. Says it all makes sense. Then ghosts you and you never see them again.
Because they never actually made the decision themselves.
The Blind Spot Leak
Every year you improve something. Your website. Your positioning. Your pricing. Your offer. Your marketing. Your funnel.
Yet one thing stays exactly the same. The way you behave when it's time to sell. And because it feels normal… it's the last place you think to look.
Take a moment. Which one of the eight did you feel in your stomach?
You probably have one in mind.
But it's probably not your biggest Revenue Leak.
Because the one costing you the most has become invisible.
You didn't end up with your leaks by chance. Which ones you have depends on how you sell, and how you sell follows a pattern.
There are eight of those patterns. Each one is a Sales Behaviour Profile. Most people run two at the same time, and the second one is usually what makes the first one expensive.
The three layers of every leak
What you do.
The behaviour you can see.
For example, you explain too much. Or you lower your price before anyone's pushed back. Or you rescue a silence that didn't need rescuing. Most people stop there — they see the behaviour and think that's the whole story.
What your buyer experiences.
This is where the leak begins. Because buyers rarely experience your behaviour the way you intended.
Why you keep repeating it.
This is the part almost nobody sees. Your behaviour isn't random. It protects something. Every repeated sales behaviour serves a purpose for the seller.
Unfortunately… it often creates the opposite experience for the buyer.
That's exactly why I created the Revenue Leak Playbook.
It doesn't tell you who you are.
It tells you why you keep selling the way you do.
Then it shows you:
- how buyers actually experience your behaviour
- why it keeps happening
- and what to do differently next time
Your personalised Revenue Leak Playbook helps you…
✓ Discover what's been quietly costing you clients.
✓ See your sales conversations through your buyer's eyes.
✓ Understand why the same pattern keeps repeating.
✓ Know exactly what to change first.
✓ Walk into your next sales conversation differently.
Ready to discover your Revenue Leak?
Show me my biggest Revenue LeakInside your Revenue Leak Playbook
For the first time, you'll see what your buyers have been experiencing all along. Answer 64 questions. Receive your personalised Revenue Leak Playbook immediately.
A practical guide built around the way you actually sell — not a generic PDF and not another personality test.
A quick look inside your personalised Revenue Leak Playbook.
Your dominant Revenue Leaks
Most entrepreneurs don't have just one. You'll discover the two behaviours shaping your sales conversations the most, and how they work together.
How buyers actually experience you
What you intended… is often very different from what your buyer experienced. For the first time, you'll see both sides of the conversation.
"I thought I was building trust."
"My buyer experienced hesitation."
That's where change begins.
Where you're losing revenue
Every behaviour has a price. Some create longer sales cycles. Some trigger price objections. Some attract buyers who never intended to buy. Others reduce your conversion rate without you ever noticing.
You'll discover exactly where yours is costing you clients.
What to do instead
You don't have to become a different seller. You don't need another script. For each Revenue Leak, you'll discover the exact behaviour to replace it with, so your next conversation naturally unfolds differently.
One small shift in behaviour changes the entire buying experience.
Your implementation guide
Knowing isn't enough. Insight is useless without action.
You'll receive a practical roadmap showing exactly where to start, so you don't waste time trying to change everything at once.
Your next sales conversation
This isn't about understanding yourself better. It changes what happens the next time someone says 'tell me more.'
You'll walk in more relaxed and more decisive, because you'll actually know what you're doing differently.
Anneloes Zuiderveen · 25+ years in sales · Five companies built from zero · Bestselling author
Why I became obsessed with this
For years, I helped entrepreneurs improve their positioning, pricing, messaging and marketing. Sometimes it worked exactly as expected. Sometimes it didn't.
Two entrepreneurs could have equally strong offers. One would become the obvious choice. The other would leave every sales conversation wondering what went wrong.
The difference wasn't the offer. It wasn't the pricing. It wasn't even the buyer. It was the behaviour of the seller.
That realisation sent me down a completely different path. Instead of studying buyers… I started studying sellers. One question kept coming back:
What if the biggest influence on a sale isn't what you sell… but how you behave while selling it?
Honest reactions.
A note before you read these.
This is the part of the page where you'd normally see five-star reviews from people saying it changed their life. It won't change your life. If that's what you're looking for, don't look here. Below are the raw reactions. Some people were annoyed by the sheer amount of questions. Some were surprised by the result. Some went weirdly quiet for a few days when they saw the actual truth in what it gave back.
"Took the test expecting one of those 'you're amazing and here's why' results. Got a report that basically listed every awkward thing I do in sales conversations. The accuracy was almost rude. In a good way, I think."
Alexander
"The result made sense to me. What didn't make sense is how the report knew I say yes to projects to keep the relationship intact, then resent it afterwards. I haven't told anyone that. I barely admitted it to myself until I read it in someone else's words."
Erik
"I don't write reviews. But you need to know that the line about giving discounts before anyone asks for them has been stuck in my head for a week. I checked my invoices from Q1 and I discounted four out of seven. Food for thought."
Anonymous, used with permission
"…I tend to sell like a visionary: I hand someone the solution, plus the problems they didn't know they had, plus too many options. Then I decide for them and name the price without blinking. But I leave them with a bigger mess than they started with. The first thing I'm changing is staying shorter and sticking to what they actually asked for."
Rika
"What clicked for me right away was the where-is-the-leak part. It makes everything I do and don't do so tangible, so I know actually what to work on."
Annick
This could be your insight.
One small behavioural shift can recover revenue you've been losing for years without knowing it. What's that worth?
If you're open to hearing what someone should say to you about how you sell, buy the Revenue Leak Playbook. If not, skip it.
Show me my biggest Revenue LeakThis is for you if…
Clients find you and people do say yes to you.
Your revenue proves you can sell.
But something in your sales conversations isn't clean, and you can't quite name it.
You don't want another sales script.
You don't want another marketing hack.
You don't want to become louder, more pushy or more persuasive.
You simply want to understand which of your own behaviours are quietly influencing the outcome. Because you know you can do better.
This is probably not for you if…
You're still struggling to get clients at all. Then I'm too early for you.
You're looking for a magic closing technique.
You want a script that works on everyone.
You believe every lost sale is caused by the buyer.
You're hoping the assessment will tell you you're doing everything right.
Because that's not what this is.
This is about understanding yourself before trying to change your buyers.
What happens after you buy?
This can be done in 15 minutes.
Complete the 64-question Revenue Leak Assessment.
About 15 minutes. No preparation needed.
Receive your personalised Revenue Leak Playbook immediately.
A guide built around your behaviour, not a generic report.
Start spotting your Revenue Leak in real conversations.
Most people tell me this is the strangest part. You start noticing what you've never noticed before. And once you've seen it… you can't unsee it.
Begin changing one behaviour.
Just one behaviour, not everything at once. Because one small behavioural shift often changes the entire conversation.